What metrics should SDRs put on a resume for ATS?

Meetings booked, pipeline dollar value, activity volume (calls/emails), and ramp speed. Soft claims like "strong communicator" do not match how sales ATS screens work.

Do I need to name my CRM?

Yes. Generic "CRM experience" usually scores zero against a Salesforce- or HubSpot-specific filter. Use the exact product name from your stack and the posting.

← Free ATS resume checker

ATS Resume Checker for Sales Representatives (SDR / AE)

SaaS and tech sales hiring is concentrated in Greenhouse, Lever, Ashby, and Workday — systems that reward exact CRM names, outreach tools, and quantified pipeline language. An SDR resume without meetings booked, dials, or pipeline dollars reads as interchangeable; an AE resume without quota attainment percentage and ARR/revenue figures loses the seniority signal recruiters filter on. Tools are non-interchangeable in search: Salesforce vs HubSpot, Outreach vs SalesLoft, LinkedIn Sales Navigator. Methodologies (MEDDIC, Challenger, SPIN) are also discrete keyword signals when the posting names them. Use this free checker to compare your sales resume to a specific SDR or AE job description, get a match score, and fix missing keywords — free, no sign-up.

Check your sales representatives (SDR / AE) resume free

Upload your resume, paste a job description for this field, and get a match score plus missing keywords — no sign-up.

Open the free ATS checker

Sample keywords recruiters search for sales representatives (SDR / AE)

These are common terms in sales representatives (SDR / AE) postings — always mirror the exact wording of the job you are applying to.

Salesforce
outbound prospecting
quota attainment
pipeline generation
Outreach
SalesLoft
LinkedIn Sales Navigator
meetings booked
MEDDIC
ARR

FAQ

What metrics should SDRs put on a resume for ATS?: Meetings booked, pipeline dollar value, activity volume (calls/emails), and ramp speed. Soft claims like "strong communicator" do not match how sales ATS screens work.
Do I need to name my CRM?: Yes. Generic "CRM experience" usually scores zero against a Salesforce- or HubSpot-specific filter. Use the exact product name from your stack and the posting.